In The Moment – Mini Blog 1

By Kevin Mc Kenna

Welcome to our first ever blog. Hopefully the first of many monthly updates. I’m going to start with a thank you. Thanks for taking the time to come on our website and read these words.

‘A bit about us.’

Welcome to our first ever blog. Hopefully the first of many monthly updates. I’m going to start with a thank you. Thanks for taking the time to come on our website and read these words. To begin it makes sense to give you a brief introduction to us and the brand.
Well, simply, we are a family of four based in Derry City, Ireland who work full time as primary school teachers. On top of all this we have taken the leap into the small business world. We are the proud parents of two busy and energetic children. Our lives like most are very busy and at times quite hectic. So, in light of this we came to the conclusion that we needed to make sure our work life balance didn’t have a detrimental effect on our relationship as a couple, parents and individuals.
So we decided to embrace our spare time, no matter how short. We made sure to make simple alterations and get outside as much as possible into nature. From this flowed many new adventures, excursions and moments manifesting into a more content family lifestyle and mindset. (I feel like the details of which will serve as another blog in the near future.) These circumstances have been the foundations for our brand.
As time passed we have decided to share our story for others who may have similar aspirations. It’s not life altering but simply put it’s made our lives more content. When we decided to be proactive and adapt our family to a more fun, outdoor lifestyle, things were not cheap and to be honest, many products were overpriced. As a result, after many years of consideration, we decided to dip our toes in the waters (pun intended) and provide a brand that is functional, reliable and affordable.
Our brand ‘In The Moment’ comes from a genuine conversation between Roma and I. It was a bit of a joke between us, one of those roll your eyes moments but when it came to thinking of a name it perfectly encapsulated our thoughts and aims for the brand.
Our mission is to get as many people outside to experience the benefits of living in the moment with nature. We are firm believers in the power of our environmental factors and how they can impact positively on the mind.
One way we reinforce this mindset is through the design of our logo. The ‘In the Moment’ logo is shaped like a coat of arms or badge of honour, represented in a simple format. Inside the badge, there are three spirals, one green, one yellow and one blue. The spirals are inspired by ancient Celtic Art and the idea of life energies symbolising themes of the mental, physical and spiritual self. The colours of each spiral reflect the various elements of nature. We included green, the colours of our lands and trees, yellow, the light of the sun and blue, the colours of our oceans and rivers. All this underlined by our words to remind us to be present in the moment.
I will end this blog in the same way that I began it by saying, thank you for reading.
Kevin.

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